If you are a social media manager, you know how frustrating it is to have to manually post to Pinterest, Facebook and the rest. Social media platforms have emerged as the most important marketing strategy for businesses across the world. With constantly changing market trends, multiple social media platforms and limited resources, it is imperative to manage social media accounts effectively to experience success in your business.

 This calls for using various social media  scheduling tools to achieve this. However, so many tools coupled with top tier features that sometimes make it confusing to use. In addition, some of these tools cost a lot of money, which otherwise can be saved if effective business specific tools are used.


Here are must have blog tools to easily manage your social media accounts no matter the niche.


1. Buffer is a must have social media scheduling tool that is used to manage content publishing across multiple social media platforms including Facebook, LinkedIn, Twitter, Pinterest and Reddit. The tools provide access to specific profiles and can be used by teams and individuals alike. The tool finds the best schedule or time to publish posts, which may help in getting maximum views and most likes such as on Facebook. One can queue their posts according to the day and time one wants to publish the posts with preset posting times, interpret social analytics, view posts on a calendar and even curate content from RSS feeds.


2. HootSuite is a tool that simplifies content management and publishing for individuals and teams across all SM platforms. Apart from supporting all social media platforms, it also supports YouTube and Instagram. It has a dashboard through which one can organize and respond to customer queries and other interactions. One can create paid ads through this tool as it offers sentiment insights and analytics that determine how people are reacting to your posts.


3. Sprout Social is a similar tool to Hootsuite and Buffer. The only difference between Sprout Social and the other two tools is the Smart Inbox Feature that Sprout Social comes with. It enables on to view messages from all social media accounts into a single stream, thus making it easy for individuals and teams to respond to customer interactions. In addition, its Social CRM feature helps in responding and resolving customer service issues along with providing a complete conversation history. It is an apt tool for companies dealing with a large number of customer interactions.


4. IFTTT that stands for 'If this, then that' refers to a logical programming statement. The tool offers countless ways to social media marketers to automate tasks, which can make for effective and less time-consuming tasks. A free tool that can help one to share Instagram photos, build a Twitter list following a special hashtag, retweet your pinned tweet and share new WordPress blog posts automatically in Facebook page.


5. Canva is a perfect graphic design tool that has pre-set dimensions and layouts, thus making it easy to work for social media managers. The tool has a built-in design assistance and comes in a free basic version. The same can be upgraded with a minimal amount that offers additional features.


6. GrowTraffic (Done For You Content + Social Media Automation) Saved the best for last, this is one of the most effective tools till date, that makes social media scheduling easy. It works for every niche and fully customizable. GrowTraffic Commercial social media scheduler tool costs very less and offers almost an actionable community, content, and customer engagement reports. [Read: GrowTraffic - A Great Social Media Scheduling Tool For Pinterest]